Design for Impact: Making ideas pay at Atrium Health

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Healthcare is currently at the forefront of society; it has never been more important to be on the cutting edge of medicine and science. Atrium Health has led the way as the first health system in North Carolina to administer an FDA-approved COVID-19 vaccine. While moving on this journey, culture and innovation has been vital to Atrium and the organization is now looking beyond its existing innovation engine to build on its growing eco-system, setting themselves up to advance transformation and provide the very best care.

As with all innovation efforts, the ability to demonstrate outcomes is paramount. In this Master Class, Todd Dunn, Vice President of Innovation at Atrium Health and Tad Haas, Executive Vice President at edison365 will be discussing how Atrium Health design for impact. The discussion will explore how Atrium Health has made innovation part of their DNA and harnesses insights of thousands of employees to capture ‘coins in the couch and dollars in the dryer’, providing practical methods to make ideas pay in any organization.

In this session, Todd and Tad discussed: 

  • How to design for impact, putting hard dollar savings, efficiencies (quality) and transformation at the forefront of innovation.
  • How to align innovation methodology with the business model and execution strategy.
  • How to make innovation part of your DNA and develop a culture of innovation.
  • The journey of getting all stakeholders on board with your innovation process and the value they can bring.
  • Best practices around health care innovation that are practical to all industries.

Meet the speakers: 

Todd Dunn


Todd Dunn 

Vice President of Innovation, Atrium Health  

An inspiring innovator and compelling storyteller Todd has 20 years’ innovation experience working in Healthcare. With an operational background, he has merged his respect for workflows and budgeting cycles with innovation in a disciplined way to produce outcomes.

A people-orientated leader, Todd also focuses on the ‘bottom line’ and is the creator of Design for People and the Innovation Process Model. Growing up in family run businesses he inherited an entrepreneurial spirit and is a Lean Startup practitioner and NSF I Corp instructor.



Tad Haas Round Profile Picture


Tad Haas 

Executive Vice President, edison365 

As a passionate innovation and technology evangelist, Tad is the Executive Vice President at edison365, working with some of the most innovative companies in the world, every day. With years of experience in change management and business building, sharing how innovators are making a difference in manufacturing, engineering, financial services plus health and life sciences. A long tenure at Microsoft, at the front end of innovation and project management software delivery, helped him see what it means to transform and deliver at scale.