---
title: Making an Innovation Process Stick in Your Organization
description: Join Elvin Turner, author of the innovation playbook ‘Be Less Zombie’, as he explains what it takes to build a successful innovation process.
---

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# Making an Innovation Process Stick in Your Organization

No one likes to see their great idea crash and burn in the execution phase. So, why do **only 10% of companies** have a process that helps them successfully deliver valuable ideas?

If you want great innovation, you can’t avoid the need for a process. As Elvin Turner, author of the innovation playbook ‘Be Less Zombie’, will explain; this doesn’t need to be complicated. In fact, he encourages you to start simple and build sophistication as and when you need it.

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Elvin Turner

Elvin Turner is an award-winning innovation expert and associate professor of innovation, entrepreneurship, and marketing for MBA and executive education programmes. His clients include some of the world’s most innovative organizations in the finance, technology, music, drinks, and publishing industries.

**[What You’ll Learn ↓](https://info.edison365.com/making-an-innovation-process-stick#what-you-will-learn)**

### Why a process can make all the difference to your innovation efforts

### The key stages you need in your innovation process

### How you can find ideas that deliver profitable value on a repeat basis

### Other secret ingredients to successful innovation!

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