Making an Innovation Process Stick in Your Organization
No one likes to see their great idea crash and burn in the execution phase. So, why do only 10% of companies have a process that helps them successfully deliver valuable ideas?
If you want great innovation, you can’t avoid the need for a process. As Elvin Turner, author of the innovation playbook ‘Be Less Zombie’, will explain; this doesn’t need to be complicated. In fact, he encourages you to start simple and build sophistication as and when you need it.